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Berita Firmly Confronts Communities & the Oppressing Gender for Enabling GBV with #Ungandibulali

Berita Firmly Confronts Communities & the Oppressing Gender for Enabling GBV on #Ungandibulali
"Ungandibulali" is the theme song for SABC Radio’s ‘Don’t Turn A Blind Eye,’ campaign driving the message of no violence against women.

MUSIC powerhouse and Afro-soul sensation Berita has roped in the internationally acclaimed Ndlovu Youth Choir for her new single “Ungandibulali” out on November 25, in line with the beginning of 16 Days of Activism against Gender-Based Violence.

When directly translated from Xhosa to English, Ungandibulali means “Don’t Kill Me”.

Set in a soft ballad to imitate a love letter, yet lyrically capturing the important message, the firmly and poetically confronts communities and the oppressing gender who enable the abuse.

This year, amidst the COVID-19 pandemic, there was a notable increase in violence against children and women that tore the world apart, which became a further growing epidemic.

Berita’s cry out, combined with the delicate harmonies from the Ndlovu Youth Choir on Ungandibulali directly calls out the violence women and children face every day in South Africa. Unapologetically, the song dives straight into what it means to be a woman living in fear of a male figure; be it a partner, brother, uncle or father – as more and more outrageous cases of murder and rape are being reported in the country daily.

I am truly honored to have partnered with the Ndlovu Youth Choir for this campaign against the battle we are currently facing in the country. Gender-based violence is destroying our homes, our schools, our churches and our communities. Ungandibulali is our committed contribution to the fight against GBV and my dedication to all the women and children who have fallen victim to this atrocious injustice,” Berita said in a statement to the press.

Ungandibulali is the theme song for SABC Radio’s ‘Don’t Turn A Blind Eye,’ campaign driving the message of no violence against women.

As well, Berita‘s record label Assali Music has pledged a portion of the proceeds of the song towards the fight against Gender-Based Violence in South Africa.

Stream/Download Here

ImChris Charamba

Head Storyteller @ Enthuse Afrika | Progressive Writer | Content Creator | Critic of the Arts and Contemporary Culture | Idealist | Creative | Digital Strategist | Follow him on Twitter @ImChrisCharamba 

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