Victoria Falls Gin is more than just a beverage; it’s a brand that embodies the spirit of giving back and celebrates the flavours of Zimbabwe. Meet Mama O, a remarkable 62-year-old resident who is an integral part of the Victoria Falls Gin family through her involvement in production. Not only does her work provide her with a sustainable source of income, but it also inspires others in her community. Stories like Mama O’s exemplify how Victoria Falls Gin goes beyond the ordinary.
At the heart of Victoria Falls Gin is the exceptional superfruit, the baobab, locally sourced and collected; the baobab is revered as Africa’s ‘Tree of Life‘. The baobab holds great significance in local culture such that Kings and elders would gather beneath its branches, seeking guidance from the tree’s spirits in decision-making.
With its unique blend of baobab fruit, buffalo thorn honey, grains of paradise, and a touch of magic from the falls, Victoria Falls Gin has entered the market during a time when Zimbabwe is experiencing a renaissance of sorts. It’s fascinating to see how this evolution unfolds.
In a world where cultural elements are often appropriated without proper acknowledgement, Victoria Falls Gin sets a positive precedent, reminding us all of the importance of cultural appreciation done right.
Here’s to brands that do more, here’s to Victoria Falls Gin—a brand that embraces the essence of giving back while celebrating the rich flavours of where it’s from.
Cheers!
