A month of June synonymous with pride, sharing and love. Zoom in on these fashion brands which, on the occasion of Pride Month, are committed to a more tolerant society.
Rainbow flag, sweatshirts proudly labelled “gay”: Balenciaga’s fall-winter 2021-2022 collection set the tone and underlined the fashion brand’s commitment to the LGBTQIA + community. For this pride month, Demna Gvasalia, artistic director of Balenciaga, reiterates its support and launches a capsule entirely dedicated to the community. Composed of t-shirts, baseball caps but also underwear, socks or even bracelets, 15% of sales generated by the Balenciaga Prade 2021 collection will be donated to The Trevor Project association, a suicide prevention and crisis action organization for young gay, lesbian, bisexual, transgender, queer and questioning young people around the world.
To promote the rainbow flag, Versace is teaming up with a longtime friend of the Italian house: Lady Gaga and her Born This Way foundation, which aims to promote equality, inclusion and diversity. On this occasion, Versace and the artist launched a collection consisting of a unisex t-shirt and beret on which the brand logo is stamped, revisited in the colours of pride. Part of the sales will be donated to the Born This Way foundation. In addition, the luxury house will also auction a replica of the leather jacket made by the brand that Lady Gaga wore ten years ago during a world tour, the entire sale of which will be donated to the singer’s association.
Vault by Vans
In this Pride Month, Vans sneakers are adorned with the iconic checkerboard of the Californian brand revisited in the colours of the rainbow flag in support of the LGBTQIA + cause. In a desire to promote a more equal and inclusive society, Vault by Vans unveils the VLT Pride collection which also consists of shoes, a hoodie and a t-shirt with pop and vintage accents. To mark its commitment, Vans will donate $ 200,000 to four different organizations, GLSEN, Casa 1, Where Love is Illegal and Tokyo Rainbow Pride, each of which supports the LGBTQIA + community.
Savage x Fenty
While diversity is an integral part of the DNA of Savage x Fenty, the lingerie brand founded by Rihanna, it is only natural that the singer unveiled a collection in favour of Pride Month. Designed as a celebration of love, the capsule includes underwear, bathrobes and socks but also, more surprisingly, multicoloured whips. For inclusion, sizes are available from XS to XXXL. The proceeds from this collection, developed in collaboration with the Clara Lionel Foundation, created by Rihanna, will be partially donated to various associations that campaign for the defence of the rights of the LGBTQIA + community such as GLAAD(Gay & Lesbian Alliance Against Defamation), the Audre Lorde Project, the Caribbean Equality Project, INC, Trans Latin @ Coalition and the Trans Wellness Center.
In the continuity of its #proudinmycalvins campaign which calls for diversity, Calvin Klein unveils a collection honouring the LGBTQIA + community through a campaign with artists such as DJ and fashion designer Honey Dijon, Spanish actor Omar Ayuso or the non-binary artist Arca. The collection takes up the iconic Calvin Klein such as jeans, white t-shirts and underwear. It is also an opportunity for the brand to announce multiple partnerships with associations defending the LGBTQIA + community. Among these: on the one hand, a two-year partnership has been established with the organization The Trevor Project, on the other hand, a second for a period of three years with BlaQ Aboriginal Corporation but also ILGA World, the Transgender Legal Defense & Education Fund and the National Pulse Memorial & Museum. The capsule is complemented by short films documenting the personal stories and experiences of each of the campaign models.
A position against segregation in the brand’s factories from the 1950s, the fight against Proposition 8 aimed at banning gay marriage in California, obtaining health coverage for same-sex partners within the company, …: Levi’s® has been, since its creation in the 19th century, a pioneer in the defence of diversity and inclusion. For Pride Month 2021, the American brand has designed a whole collection – from the iconic Trucker jacket to a selection of accessories and clothing – in honor of the LGBTQIA + community. Called “ All Pronouns All Love ”, the inspiration for this capsule is love and acceptance of others.
“We believe it is essential to see people as they want to be seen. That’s why our goal this year is to present the Pride collection with a call that cannot be ignored: Respect all pronouns,” explained Jen Sey, President of Levi’s®.
For the third year, the label is joining forces with the OutRight Action International association, which fights for the rights of LGBTQIA + people around the world, and is committed to donating all of the proceeds from this capsule to it.