Zimbabwe will be exhibiting for the 12th time at the Spanish International Tourism Trade Fair (FITUR) that starts tomorrow to 26 January this year.
Zimbabwe Tourism Authority (ZTA) Acting Chief Executive Givemore Chidzidzi said the fair presented a great opportunity for increasing the destination’s visibility.
“With this networking and intense exposure, Zimbabwe is will leverage on this platform to reassure the market and further position Zimbabwe as a destination of choice,” he said.
“Furthermore, with the strategic position of the United Nations World Tourism Organisation (UNWTO) in Madrid, policy-makers within this body will meet to deliberate on global tourism issues under the auspices of FITUR.”
This year Zimbabwe hosts 10 487 exhibitors from 165 countries.
The ZTA Chief Executive said the destination is on a drive to nurture the Spanish market which has shown positive growth patterns in the recent past.
“This is one of Zimbabwe’s emerging markets, in 2018 we recorded 13,528 arrivals from that part of the world. This was a significant 8% increase from the preceding year which recorded 12,583 arrivals,” Chidzidzi said.
“We’re proud to share with the world that Destination Zimbabwe made it to Bloomberg’s 24 Best Travel Destinations for 2020. Additionally, Zimbabwe has also been nominated in Harpers Bazaar’s Where to Honeymoon in 2020.”
“The renewed confidence in Zimbabwe is clearly reflected in these nominations and we are hopeful that this will drive traffic into the destination,” he went on.
Permanent Secretary in the Ministry of Environment, Climate, Tourism and Hospitality Industry, Munesu Munodawafa will lead the delegation which includes constitutes the Zimbabwe Tourism Authority (ZTA), Zimbabwe Parks and Wildlife Management Authority, The African Experiences and Surma Expediciones among other tourism industry players.
The FITUR sessions will cover topics around sustainability, innovation, investment and destination competitiveness among others.
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