Back in 2017, Unplugged was three years in and although having partnered with esteemed brands like Heineken and Knorr, it was still struggling for long term sponsorship. This is when Coca Cola’s marketing team took a leap of faith and invested in them. So it seems only right that after 10 years of the event, Unplugged and Coca Cola are back together again.
Unplugged Zimbabwe is bringing the Coca Cola Food Fest to Harare for it’s upcoming edition. Headlined by South African duo Murumba Pitch, the festival will be a celebration of food and music. A little twist on the festival’s’ usual make up.
Coke runs a series of events globally under the [food festival] banner and when they wanted to introduce it to this market they approached us. They wanted us to bring the same level of organisation they knew us for, and also a brilliant musical offering. We’re excited about introducing new street food and up and coming chefs to the Unplugged community. We also have a sick lineup.
Ellinah Chipumha (Event Coordinator)
Alongside Murumba Pitch will be Takura, Enzo Ishall, Vera & The Husbands, and King 98, with DJ Rimo, DJ Naida and TK Beatz on the decks.
Unplugged has been a true labour of love. The real moment of validation for us was when we saw that corporates were willing to back us. This passion project suddenly became a viable business… It’s not been without difficulties, like other businesses we have not been immune to the fluid economic environment… But it’s been ten years and we are still here and feeling hopeful about the future economy and optimistic about the renewed alliance with Coke.
Ellinah Chipumha (Event Coordinator)
Unplugged x Coca Cola Food Fest is set to be held at First Capital Bank Sports Club in Mt Pleasant on the 20th of April.
Advance tickets are currently sale, with ordinary tickets going for $10 each and Chill Zone tickets for $50. Tickets are available at ManeTain Organics (Chisipite), Chapter 2 (Sam Levy Village), Sips & Cellars (Box Park, Helensvale) and Sips & Cellars (Marlborough).
