Released in commemoration of World Mental Health Day, “It’s Never Too Late” is a song that raises awareness on substance abuse. Harare based musicians Pauline Gundidza, Dhadza D and Fuzzy L, who are all passionate activists in their different spheres, came together to work on the track and it’s accompanying visuals
The song, titled “It’s Never Too Late” is part of the #takabuka campaign initiated by the artists after seeing the effects of substance abuse on society. Pauline Gundidza who initiated the project, expressed that it was done as a showcase or solidarity with those struggling with substance abuse. The singer herself faced a battle with alcohol addiction not too long ago.
Mental health issues are very real, and manifest in different social behaviours including substance abuse. Artists are also affected due to our exposure and the peer pressures of our trade. We did the song in solidarity with all those fighting substance abuse both in their own lives and in the nation at large.
The artists worked on the music video in partnership with TrustAfrica, an organization that recognises the power of art to reawaken and re-enliven communities. A representative of the organization said they were privileged to partner with artists on the #takabuka project amongst others to amplify the message against drug abuse, a message of awareness and a message of hope and possibility.
You can watch the video for “It’s Never Too Late” here.
