ON a decidedly basic level, we see that personalities, characters, and moods are visible through facial expressions and body language.
The things we wear also reflect things about us. Ever have a bad day and worn black to reflect your mood?
Perhaps you had a great day and felt emboldened to wear a super-pulled-together ensemble? Or maybe you just know what it’s like to put together an outfit that feels so you.
There’s an evident link between the material and immaterial in what we wear. It’s a means of communication, self-actualisation, and expression.
The things we wear can reveal the internal while dignifying the external, celebrating the human person overall.
Every culture has its own unique way of expressing itself and by great fortune, there is just about a new player on the Zimbabwean scene who is helping its patrons to express their moods, feelings and attitudes in a vernacular/dialectic way.
ZimXcite, a culture fashion brand founded by singer-songwriter, strings arranger and film composer Ryan Koriya, creates funny, interactive clothing wear for Zimbabweans and non-Zimbabweans the world over to proudly wear and to help strike up interesting conversations about the Southern African country’s potent land and rich culture.
As funky as they come, the brand creates designs with slogans to help promote international togetherness by sharing Zimbabwean-inspired humour, trivia and culture. According to their site, the label is not in the business of selling just a range of high-quality clothing only, but it also promotes a fun spirit of inclusion and global diversity.
As a Zimbabwean tourism brand, they are also passionate about letting the world know that Zimbabwe is an attractive holiday destination, so they have designs especially for that purpose.
Established earlier this year, the team put all sorts of fun Zimbabwean words and phrases on some of their merchandise that’s not only limited to t-shirts, hoodies and mugs. Some of their designs include words like Ibho!, Shongololo, Lekker, Make A Plan, Robots, MaOne!, Zvirikufaya, Eish Shah!, etc.
In a statement, Koriya said he’d love;
“to personally ask for your help in reaching Zimbabweans all around the world so we can also help bring some homemade smiles to their day, especially those living abroad”.
Koriya attended Belvedere Junior School and then Prince Edward High School in Harare where his formative years injected colour, ambition and a thirst to excel beyond the borders of his beloved troubled nation.
As a professional singer-songwriter and producer, he now has the privilege of travelling to many countries internationally where he has seen first-hand just how Zimbabweans the world over are adding their unique flavours to the culture and economies of many countries.
Meanwhile, ZimXcite’s international shipping is currently free and patrons can claim their immediate discount by ordering from their site.
Check out the Zimbabwean Culture Fashion video by ZimXcite Apparel on Youtube
