After the multi-million Rand brand partnership with AKA; CRUZ Vodka has added another partner to their family by adding Hip-Hop Artist Nomuzi Mabena.
More fondly known as MOOZLIE, Nomuzi is known for finessing words and rhymes in her raps, gracing TV screens and serenading audiences as a host and MC.
The 28-year-old Nomuzi Mabena started out as a model in Benoni and shot up the ranks and hearts of South Africans when she won the MTV Base VJ search in 2012. Today, MOOZLIE has cemented her presence as a formidable force as a rapper, fashion designer, model, creative and mogul.
In a statement, the CRUZ Vodka team described MOOZLIE as a glass ceiling shattering femm-preneur.
We’re honoured to have MOOZLIE leading the way for our brand.” stated by Cruz Vodka’s Brand Manager, Kayla Hendricks.
Ecstatic about the road ahead, MOOZLIE gushed.
“This is like a full-circle moment for me… I appreciate that this brand respects the influence and creative genius artists bring to the table. I have no doubt this will lead to more music, more good times, more milestones & more success for the whole team.”
Deemed a brand partner, MOOZLIE will work with the CRUZ brand team to represent and build CRUZ Manhattan Blossom. The terms of the agreement are set for a long-term business relationship with MOOZLIE set to earn her share in the vodka’s profit split per bottle sold throughout Africa – a rare deal in the South African spirit beverage industry.
The essence of this partnership celebrates a modern-day take on carpe diem, seizing the day & living life in full bloom, – a motto Moozlie has adopted as her own. Moozlie explains:
“For me, it’s about not allowing your situation or circumstances to box you. It’s important now, more than ever before, to live life boldly & proudly.”