AS we bid farewell to the 16 Days of Activism campaign, Afro-soul sensation Berita and the internationally acclaimed Ndlovu Youth Choir released an emotive video for Ungandibulali, building further on the important message which encourages men to take a stand against gender-based violence and protect women and children in the society.
Matching the ballad nature of the track, the performance visual was shot at Nirox Sculpture Park.
In the video, Berita is draped in a custom coral lengthy gown to match the vibrant Ndlovu Youth choir costumes. She leads the choir through the woods in a moving performance, which includes symmetric choreography from the Choir outfit.
When directly translated from Xhosa to English, Ungandibulali means “Don’t Kill Me”, and to fulfil the numerous requests from fans for a translated version, English subtitles of the lyrics have been added to the video.
Within the past 15 days, Ungandibulali debuted number 1 on SA radio and remained at the top of the chart, garnering over 150 million impacts.
In a statement to the press, Berita’s camp said the song’s success ensures its “message got across loud and clear”.
Ungandibulali continues on as the unofficial national theme song for the fight against gender-based violence beyond the 16 days of activism.
When the song debuted, Berita‘s record label Assali Music pledged a portion of the proceeds of the song towards the fight against Gender-Based Violence in South Africa.
Check out Berita & Ndlovu Youth Choir’s Emotive Video for #Ungandibulali here